Originally published in CX Today
A new whitepaper demonstrates how video can enhance customer experience and build brand loyalty.
In a sea of sameness, creating more memorable customer experiences is key to differentiation and exceeding customer expectations. Simply put, when businesses create an emotional connection with customers, they build brand loyalty and advocacy.
Creating brand loyalty is a key goal for any business. Doing so requires fostering positive interactions with customers, delivering consistent and personalized communications, and providing them with memorable experiences.
But building brand loyalty goes beyond developing customer trust in a company – it’s about creating an emotional connection that customers are drawn to because of their positive experiences.
In turn, these positive interactions translate into memorable customer experiences essential for any business. When customers feel a connection with a company, they will be more likely to return and recommend your services or products to others.
But what are some things you can do to increase the power of a company’s engagements? There are several ways to create a memorable experience for customers, but one of the most effective is through the use of video support.
Impact of Video
Remote video support has become a powerful tool for creating memorable experiences for customers. By leveraging the power of video, companies can provide a more personalized experience for their customers. Remote video support allows for real-time conversations between customers and businesses and allows them to connect with their customers on a deeper level.
This is how interactions over video enable companies to leverage the power of psychology to create memorable experiences. Through remote support video, companies can engage customers on a more emotional level by having them connect with their product or service in a much more personal way.
The psychology of engaging over video is an important factor when it comes to creating memorable customer experiences. These experiences create an emotional connection with customers, as they feel seen and heard. They also enable companies to create a sense of trust and familiarity, as customers are likelier to open up and share their feelings when they feel they know the person they are speaking to.
In order to provide the best customer experience, organizations must be aware of the Peak-End Rule, which points to the two moments that will make the interaction memorable.
This rule poses a crucial question that any organization should answer: What emotion do you want your customers to feel? However, to answer that question, you might also need to answer another: What emotion drives the most value for you?
Once you know the answers to these questions, you know what to do, evoking this emotion at the Peak or the End is critical to forming a memory when your customers make decisions.
Streem is an example of how video support can create powerful, memorable customer experiences. Streem connects customers with businesses through a two-way video platform that creates real-time connections and engagement opportunities. With Streem, businesses are able to have more meaningful conversations with customers, enabling them to build relationships and create unforgettable experiences.
If you are looking for ways to create memorable experiences and build brand loyalty, you should download “How Creating More Memorable Engagements is Key to Best-in-Class CX”, Streem’s new white paper, now and discover how leveraging the power of video can create powerful engagement opportunities.