Enhancing Employee Experiences Is as Easy as 1-2-3

By CX Today
September 27, 2023 7 min read

Have you ever worked for an organization, hated the job, and switched to a different business? 

Many have. And, when they do so, they are likely to move to a company of comparable size, in the same industry, and work from a similar location.  

Yet, it can feel like a million miles away, and these plucky people thank their lucky stars that they took that leap of faith.  

If that scenario sounds familiar, consider: what changed? 

According to Jacob Morgan, a Best-Selling Author on Employee Experience, that change (or changes) will likely relate to culture, technology, and/or space.  

The Three Drivers of Employee Experience

Here is some insight into the three drivers of employee experience, drawing inspiration from how Morgan frames them in his works.  

1. Culture

Culture is not about what an employee sees, touches, or even tastes. Instead, it’s about how they feel. It’s the side-effects of the job.  

Many of the more damaging effects may spring to mind. Depression, weight gain, and maybe even hair loss – they can read like the side of a medicine bottle. 

But they don’t have to be bad. An exceptional culture can instill a sense of purpose, promote professional development, and stimulate personal growth.  

Businesses can foster such a culture by enhancing their public image, making employees feel valued, and prioritizing health and wellness. 

2. Technology

Technology connects employees and customers. According to Morgan: “It’s the central nervous system of the organization.”  

Yet, that tech often creates problems. It causes employees to feel upset, disappointed, and often angry, challenging the employee experience.  

As such, leaders should not consider tech issues as something they hand off to IT. When this goes wrong, it causes human reactions; it becomes an experience issue.  

That is tricky. After all, employees are consumers and use social media platforms, Amazon, Google, and all these easy-to-use tools in their personal lives and think: “I wish I had something this easy to use at work.” 

Businesses must aspire to offer consumer-grade technology of the same quality as the tools employees use in their personal lives. 

3. Space

Space acts as a symbol of what an organization stands for. That goes beyond what the office and virtual spaces look like, and extends into what happens within the spaces employees work.  

Think of the company’s values and how employees bring those to life inside the organization.  

Employees see that every day, just as they see the art on the walls, their colleagues, the virtual working environment… that all fits into space.  

In recent years, with all the stories of employees feeling more isolated than ever and disconnected from their business – space has come increasingly to the fore.  

Video as an Employee Experience Enabler

One powerful way to enhance an organization’s culture, technology, and space is by rethinking how video is integrated into its operations. 

Let’s delve into how video can transform each of these aspects.

1. Culture: Showcasing Purpose and Recognition

With video, businesses can highlight their philanthropic endeavors, connect with their audience, and build a brand image that employees can take pride in.  

Additionally, video enables quick employee check-ins and public recognition, and fosters mentor relationships, cultivating a positive and vibrant work culture.

2. Technology: Empowering Employees

Video empowers employees to voice their tech concerns on-screen, seek solutions collectively, and experiment with troubleshooting methods online.  

Moreover, it enables them to capture technical issues via screen recordings, which it can use in improving the tech ecosystem.

3. Space: Shaping a Reflective Environment

Ask employees to turn their video cameras on, see the environments they’re working from, and consider how the business can support the employee in shaping that space to better reflect the business’s values.  

An Example to Bring This to Life

Think of employees in field services. They are increasingly working in more severe weather environments – from heatwaves to hurricanes, floods to wildfires.  

Such occurrences impact not only employee experiences but also their safety.  

By implementing remote video software, like Streem, supervisors can keep tabs on these workers during all types of precarious scenarios.  

Indeed, with live video streaming, inspectors gain real-time access to the onsite environment – from a safe location – preventing potentially dangerous commutes and costly accidents. 

Moreover, inspections are automatically recorded and saved on the cloud with all notes, “Streemshot® photos”, and relevant model and series numbers captured via AR (Augmented Reality). That allows managers to go back to the footage for review or to share it with other team members.  

Such capabilities can bring many benefits, including improved safety, continuity, and business efficiency.  

But let’s also consider this through the lens of the three employee experience drivers.  

First, it reduces employee exposure to hazardous weather, safeguards their space, and allows philanthropic businesses to stick to the values of employee care. 

Also, it expands thetech environment and puts new tools in the hands of workers that help to simplify their role – with Streem, a renowned customer-grade platform.  

Finally, it prioritizes staff well-being, makes employees feel valued, and lowers carbon emissions through fewer truck rolls. All this can give the culture a significant boost.  

Bring Video into the Business Environment with Streem

As the old but golden saying goes, happy employees = happy customers.  

Streem’s video solutions help businesses to build employee experiences that increase staff satisfaction and, ultimately, drive up customer happiness.  

Whether that is through enabling contact center video conversations or ensuring the safety of field service personnel – Streem’s solutions are often the cheat code to better employee experiences.  

Original Post: CXToday

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